Telecommunications giant Kyivstar will not acquire a stake in the largest network of electronics stores Comfy in the near future. Negotiations on the deal did not end successfully. This is reported by Scroll.media with reference to surveyed market participants. Rumors that such a deal was possible appeared in the summer of 2025 – around August. However, this was all in the format of initial negotiations. In addition, as one of the sources in the market claims, “Kyivstar is looking at everyone it can reach,” Comfy was one of these companies.
According to Scroll.media, the deal was not reached for several reasons. First, “Kyivstar” never agrees to a minority stake, the company buys exclusively controlling stakes:
A controlling stake in Helsi in the first deal and then a full buyout of everything.
Almost full control over Uklon.
80%+ of the deal with GigaCloud that has not yet been closed.
“It never happens that “Kyivstar” buys something without full control and maximum accountability of managers to Oleksandr Komarov, the company’s president,” the publication emphasizes.
In addition, “Kyivstar” offered $150 million for the entire company. All the interviewed investment bankers in the market, who have authority and are involved in a large number of deals, are certain: COMFY is not worth $300-$350 million. It is noted that the position of “Kyivstar” quite tough (this does not mean that it is correct) in negotiations and it is the cost that is the reason why the company, for example, failed to reach an agreement with the BUKI service.
“And it will not work with COMFY – to pay a significant premium in such a difficult market and in conditions of a full-scale war, Kyivstar simply will not be able to do so,” the publication informs.
In addition, today Kyivstar needs a marketplace, not classic retail. COMFY does not have one, and its creation would take years and additional significant investments. When asked by the EP whether negotiations are underway on the purchase of Comfy by Kyivstar, CEO Oleksandr Komarov replied that he “does not comment on rumors.”
Comfy is indeed negotiating with several companies about the possible sale of the entire company or only a share. Rumors have been actively circulating on the market for several weeks now about a large Polish company negotiating with Comfy. The editorial office also knows for sure about a Ukrainian player who aimed at “number one in technology and gadgets”.
“As far as we know, Stanislav Ronis has not yet hit anyone with his hands, but the potential deal is so close that he has already reached out,” the publication says.
